Music Videos

Music videos made with artists who arrived with a clear idea, and some who arrived with none. Nissim Black, Gad Elbaz, Zofi Consta, Tyra Madison, Lady D, Kavana. Concept, shoot, edit and colour — usually all of it, sometimes just the parts an artist cannot cover themselves. Budgets here run wider than anywhere else A music video can be one location, one performance and a strong idea, or it can be a multi-day shoot with a cast and a build. Both are legitimate. The failure mode is a treatment written for the second budget and funded at the first — so the honest conversation happens before anything gets promised, not after. One of these turned into a business relationship Had It All for Kavana was a personal project that led to ongoing commercial work. That is written up properly in the case studies, because it is a better argument for making the thing well than anything I could claim here. Tell me the track and the idea and I will tell you what is realistic. Music video production details.