Video Portfolio
Telling stories is the part I actually care about. The gear, the lighting, the edit. That’s just how you get there.
Some of this work documents something that won’t happen twice. Some of it helps a school, a nonprofit, or a business explain itself to the people it’s trying to reach. The job doesn’t really change: pay attention, get it right, and hand back something worth keeping.
Nobody actually wants a video
A school does not call me because it wants a video. They want the enrollment form filled out. They want the donor to give a second time. They want the patient to stop putting off the appointment. The film is the thing I build. The outcome is the thing being bought. The shoot is the least difficult part: what is not solved is getting someone who is not an actor, watched by their own staff, to say one true sentence out loud.
