Dinner Commercial – LEC Jewish Day School

Dinner Commercial – LEC Jewish Day School short film was created to showcase the vibrant community, values, and mission of one of Florida’s largest Jewish day schools. Commissioned by Principal Yaakov Garfinkle, the project took a dialogue-driven approach to highlight the inclusive spirit of LEC. Filmed across classrooms, hallways, and communal spaces, this Dinner Commercial reflects the dynamic Jewish school life and celebrates education, unity, and tradition.

The Dinner Commercial – LEC Jewish Day School was carefully edited into a compelling narrative that brought together moments of learning, interaction, and celebration. The final short film premiered at the Miami Heat Arena during the annual dinner event, leaving a lasting impression on the audience. More than just a school video, the Dinner Commercial powerfully communicated the values and mission of LEC while honoring its diverse Jewish community.

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The brief was space. The school has three thousand children and needed more room, and the annual dinner was the moment to say so. It was held at the Miami Heat arena, so whatever we made had to hold a room that size.

We built it as a short film rather than an appeal: the story first, the need sitting underneath it. I brought Lewis in to run sound, and my friend Eric shot behind the scenes.

It is one of the projects I have enjoyed most. A film that has to carry a real ask in front of that many families is a harder problem than a commercial, and the room it played to made the stakes obvious.

I worked on it together with the school’s leadership, and the shape we agreed on was a story that could stand on its own before it ever asked the room for anything. That is the version that played at the dinner, and it is why it landed.

This project is one part of a longer story. Read the full case study here.