Perfect Ted Matcha Commercial

The commercial for Perfect Ted Matcha Powder & Drinks was a project that emerged from Levi’s vision to create a fundraising piece that captures the dynamic essence of startup culture. The collaboration brought together a creative team including Teddy and Marissa, resulting in a concept that aligns with the vibrant and energetic nature of the brand.

Our brainstorming session in the studio was both productive and enjoyable, setting the stage for a shoot that embraced the fun and creativity of the project. Inspired by the humor and directness of Dollar Shave Club commercials, we aimed to produce an entertaining piece that would engage viewers and effectively convey the brand’s message.

The final commercial is a testament to innovative marketing, filled with creativity and a genuine spirit of enjoyment. It highlights the unique qualities of Perfect Ted Matcha, promoting the drink with a playful and engaging approach. This piece not only showcases the essence of the matcha drink but also exemplifies the impact of creative and effective advertising in the startup world.

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They approached me about the project and we went back and forth on ideas before landing on something deliberately absurd. They brought a couch out onto the street. There was a fake arm and a fake leg. It was creative and colorful by design, and the finished piece went to their VFX artist to complete the gags.

I am in one of the shots myself, on my rollerblades in the background. There is another where I drink the matcha and turn into my daughter, done with an explosion sound effect and a matching visual effect.

It was also the first job I shot on the Sony FX6, after upgrading from the FX3, so part of the work was learning a new cinema camera while using it. The shots came out fantastic.